A building-scale billboard where the identity is carried by two halves: a flat olive type panel and a portrait sitting inside a mint diagonal hatch field.

Visual description

The board is photographed from below against a brick and glass streetscape. Its left two thirds are solid dark olive carrying the all-caps condensed headline "STANDING UP TO ONLINE FRAUD" in white, with the single word "ONLINE" set in bright mint and backed by a denser stripe of the same hatch pattern so it reads as a highlighter mark. The lowercase "veriff" wordmark and its mint chevron mark sit low and centered in that panel. The right third is a field of fine mint diagonal crosshatch lines that bend and stretch around a young woman in a striped orange, pink and red sweater, whose photograph is cut out and dropped straight onto the pattern. A small operator plaque sits on the board frame below.

Key takeaway

The crosshatch field is doing double duty: it is the background for the portrait and, compressed into a single band, the highlighter behind one word of the headline. One graphic device tying image and type together keeps a two-panel billboard from splitting in half.

Reuse notes

Good reference for out-of-home campaign work where a brand needs a warm human face without losing a flat graphic system. The olive and mint pairing is unusual and carries the whole thing, so it needs the pattern to bridge them. Works only at sizes where the fine hatch lines survive; it would fill in at small print sizes.