Vivo branded apron with sprout mark

Summary

Applied identity on staff uniform: a small stylised sprout at the chest and the wordmark blown up so large that the apron pocket crops it.

Visual description

The frame is cropped from collarbone to hip against a soft green gradient backdrop. The subject wears a dusty rose corduroy shirt with the sleeves rolled, under a sand-coloured canvas apron with a neck loop and a wide double pocket across the front. At the chest sits a small charcoal mark: two leaf shapes above a heart-like pointed outline, reading as a sprout. Lower down, the "vivo" wordmark is printed very large in the same charcoal, its baseline disappearing behind the pocket seam so only the upper two thirds of the letters show. A small bunch of dried cream and pale yellow flowers is tucked into the left side of the pocket, and the subject's hands hang relaxed at their sides.

Key takeaway

Two scales of the identity on one garment: a badge-sized mark that works up close and a wordmark so oversized the garment construction crops it. The pocket seam is used as the crop line rather than fought against.

Reuse notes

A good pattern for hospitality or retail uniform design and for the lifestyle frames of a brand case study. Depends on a garment with a strong horizontal seam to cut the type against. The dried flowers are set dressing, not part of the system, so do not read them as an identity element.