Lufthansa Brand Book Spread

Lufthansa Brand Book Spread

Preview image. Unlock full-res

An editorial layout showcasing a brand identity system with a grid of imagery and a large brand name.

Industrytravel
Palette
#B8B9BA
#424543
#75553E
#78807D

Summary

An editorial layout showcasing a brand identity system with a grid of imagery and a large brand name.

Visual description

A clean white double-page spread featuring a large sans-serif wordmark on the left. The right page contains a structured grid of small rectangular photographs showing various brand applications.

Key takeaway

The use of a strict grid system creates a sense of order and corporate precision.

Reuse notes

Apply a modular grid for presenting a diverse set of brand assets in a cohesive manner.

More like this