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Packaging family composed of stacked boxes and cartons in dark forest green with white line-art illustrations and minimal branding.
Summary
A packaging series for Maxwell featuring tall boxes and cartons in deep forest green with white bar-chart logo, repeated cityscape line-drawings, and minimal text.
Visual description
A family of boxes and cartons arranged in a still-life composition against a neutral gray background. Each package is forest green with the Maxwell wordmark (bar chart icon plus text) centered in white. The lower third of each carton features a continuous white line-illustration of a stylized cityscape (buildings, clouds, trees, dome shapes) with minimal detail, creating a cohesive visual system. Text labels indicate service categories (black type on white or green panels). Boxes range from tall display packaging to smaller carton formats, all unified by color, logo placement, and the cityscape motif.
Key takeaway
The cityscape line-illustration applied consistently across a product line creates both brand personality and visual rhythm without graphic complexity. Reversing white illustration onto dark green maintains high contrast and sophistication. The repeated icon system (bar chart for Maxwell) works across all formats without needing to relearn the brand.
Reuse notes
Effective for tech or analytics product packaging targeting B2B buyers. The green + white pairing reads premium and approachable simultaneously. Works well when physical mockups (boxes, cartons) show the brand system's flexibility.
