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Branded system for a solar energy consultant using bright electric blue, navy navy grid patterns, and stark white space to convey technical authority and renewable innovation.
Summary
A complete brand identity system for Sunrun (a solar energy consultant) that uses vivid electric blue copy panels, repeating navy dot-grid patterns, and documentary photography of solar installations and families to establish technical credibility and approachability.
Visual description
The suite displays a cohesive modular system: a bright blue hero panel at upper left carries serif body copy ("Control of your home energy starts here"); below it a full-height navy field with a regular dot-grid texture anchors the wordmark in cyan-tinted sans-serif. Center panels interrupt with large color-blocked blue surfaces holding additional copy, overlaid with cropped photography of a solar panel system and a family in sunlight. Right side shows collateral: a minimal beige business card with dark sans-serif, a dark navy piece carrying the cyan logo, and a tall blue panel with white sans-serif running text. The whole composition uses strict rectangular grids, abundant negative space, and strategic color blocking to feel both technical and human.
Key takeaway
The dot-grid texture as a visual anchor for complexity without clutter. The contrast between stark color fields (blue, navy, white) and warm photography that humanizes the technical subject. The hierarchical use of panel widths and heights to create rhythmic variety while maintaining alignment discipline.
Reuse notes
Strong for any energy, climate-tech, or infrastructure consulting brand. The navy grid works especially well for conveying systems thinking and data. Requires quality photography to balance the austere geometry; without it, feels cold. The cyan-on-blue and white-on-navy text need close attention to contrast and legibility on screens.
