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Grid-layout campaign for Hims testosterone supplement featuring stacked product bottles, 3D spheres, and bold benefit-claim typography across nine modular cards.
Summary
Grid-layout campaign for Hims testosterone supplement featuring stacked product bottles, 3D spheres, and bold benefit-claim typography across nine modular cards.
Visual description
A 3x3 grid of product marketing cards in a cohesive color system: warm cream, pale yellow, dark teal, and navy backgrounds. Nine distinct compositions show the Hims bottle in various angles and scales, paired with 3D matte navy and gold spheres. Text blocks claim specific benefits in bold white or cream sans-serif: "Increased muscle mass, more energy, and better sex," "T time" (typography-focused), "Not just for gym guys," "Power on," "A lift for your levels," and "Go-power." The Hims logotype and "Testosterone Rx" labeling appear consistently. Strong complementary color blocking between warm and cool backgrounds creates visual rhythm and directional flow.
Key takeaway
Modular grid system that maintains brand cohesion while varying composition and color per card, encouraging scannable campaign engagement. The product shot stacked with abstract 3D forms (spheres as metaphors for hormones, strength, vitality) keeps the pharmaceutical/supplement category feeling premium and playful rather than sterile. Bold, benefit-driven headlines over neutral backgrounds make claims feel confident without clinical tone.
Reuse notes
Strong reference for supplement, fitness, and wellness product campaigns targeting male-skewing demographics. Works especially well when combining product photography with abstract geometry. The tight color story (deep teal, warm gold, cream, navy) scales across modular layouts without feeling repetitive. Pairs well with performance-driven B2B health products or consumer wellness DTC brands.
