Preview image. Unlock full-res
A brand identity and packaging design system for coffee, featuring a map of Brazil and a teal color palette.
Summary
A brand identity and packaging design system for coffee, featuring a map of Brazil and a teal color palette.
Visual description
The design uses a duotone teal and cream color scheme applied to photographic backgrounds of coffee plantations. A stylized teal silhouette of Brazil serves as a central graphic element on both the posters and the coffee pouches. Typography mixes a large, bold sans-serif 'BRAZIL' with elegant serif accents.
Key takeaway
Using a single iconic silhouette as a recurring graphic element across different media creates strong brand recognition.
Reuse notes
Use this approach when designing premium food packaging that needs to communicate origin through simple, bold iconography.
