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Six-panel grid mixing photography and illustration with bright mint green and navy blocks, promoting energy-efficiency consulting for residential renovation.
Summary
Six-panel grid campaign from Effy combining photography and flat illustrations in mint green and navy, promoting home energy-renovation consulting with French copy.
Visual description
The composition is a 2x3 grid of equal panels. Top-left shows two people indoors near a plant with a green wavy line flowing across. Top-center features a large light-bulb outline in mint green on white. Top-right displays an illustrated figure with hands raised on bright mint, alongside the Effy wordmark and tagline text in French ("Avec Effy gardez votre energie"). Bottom-left is solid mint green with the Effy logo and white wave detail. Bottom-center shows a navy background with two illustrated figures exchanging tools or goods, in orange and blue tones. Bottom-right is a photo of a man installing or adjusting a window or door fixture. Consistent sans-serif typography throughout in navy or white, with French copy including "On ne vous promet pas la lune" (We don't promise you the moon) as a key message.
Key takeaway
Using a fluid wavy line element to tie disparate panels into one visual system. Photography + illustration mixed in the same grid maintains both authenticity and brand personality. The light-bulb metaphor is instant visual shorthand for energy. Navy and mint green is a modern, fresh alternative to traditional energy/eco cliches.
Reuse notes
Effective for service-provider campaigns where you need to blend customer reality (photography) with brand personality (illustration). The grid structure allows multiple messages (consultation offer, key benefit, proof of service) without feeling fragmented. Works for residential services, home improvement, utilities, or sustainability contexts.
