A flat pale lavender-purple background fills the frame. Centered, "swag" is set very large in a bold, rounded lowercase sans-serif in a deep blackish-green. Directly under the wordmark, a much smaller line in the same color reads "by Employment Hero", positioned like a parent-brand endorsement. The composition is symmetrical with comfortable margins; no other graphic or copy appears.

Key takeaway

The clean parent-brand endorsement pattern: a big confident product wordmark with a quiet "by [company]" line directly beneath. The pastel background plus dark rounded type feels modern and approachable, and the lockup reads clearly even at small sizes.

Reuse notes

Ideal for a sub-brand or product that wants to borrow trust from a parent company. The single wordmark keeps it flexible and timeless. Choose a background tint that contrasts strongly with the type; the endorsement line should stay small so the product name leads.