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Logo-usage slide on optical centering, showing the mark off-set to the right with dashed alignment guides and a "Centering." lead-in explaining the arrow effect.
Summary
An optical-centering diagram: the mark deliberately shifted right of true center, with dashed alignment guides and copy explaining how to correct for its "arrow effect".
Visual description
Near-black slide. Top-left, a short paragraph opens with a bold white "Centering." followed by muted grey sans: "When centering the mark, remember to account for the 'arrow effect.' Optically center the symbol by aligning the metric center to the right edge of the second bar in the mark." The white mark sits in the right half, positioned so a faint vertical dashed line passes through the right edge of its second stroke, with a faint horizontal dashed line through its middle, marking the optical center against the geometric center. The footer carries the "Foundations / Logo" breadcrumb, centered label, copyright and page "15".
Key takeaway
Teaching optical centering by showing the mark intentionally off geometric center with a precise alignment rule ("align to the right edge of the second bar"). Faint dashed guides communicate the correction without dominating the slide.
Reuse notes
A reusable optical-alignment slide for marks that visually pull to one side (arrows, waves, asymmetric glyphs). Sits logically next to the clearspace slide; keep the guides subtle so the corrected position reads clearly.
