Amigo primary care hero

Amigo primary care hero, minimal, light-mode, light

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Light healthcare hero with split serif headline and subcopy, large rounded patient photo with frosted workflow labels, and a trusted-by logo row.

Summary

A specialty landing hero for primary care that pairs editorial serif type with a human clinical photo and semi-transparent product capability labels overlaid on the image.

Visual description

Light off-white canvas framed by a thin terracotta border. Top navbar shows Amigo wordmark left, text links center (Platform, Specialties, Customers, Guides, Insights, Company), and a filled terracotta "Book a Demo" button right. Hero copy splits horizontally: left stack has small gray serif "Primary Care" over a large black serif headline "Multiply your clinical capacity overnight."; right stack sits after a vertical hairline with sans-serif subcopy about expert agents and a light gray secondary "Book a Demo" button. Below, a wide rounded-corner photograph shows an older patient examined with a stethoscope; stacked frosted-glass pills on the right edge label workflows ("Lab Result Deliver", "24/7 Clinical Supp" highlighted, "Care Plan Gener", "Outbound Patient Engagement"). Bottom band reads "TRUSTED BY PRIMARY CARE LEADERS WORLDWIDE" in small caps above a row of muted partner logos (eucalyptus, wisp, JASPER, HUMANAUT HEALTH, and others).

Key takeaway

The headline block and supporting copy sit on one plane while the product story moves into the photograph via frosted overlay chips, connecting human care with agent capabilities without a UI screenshot. Dual CTAs (nav primary + in-hero ghost) keep conversion paths obvious on a long page.

Reuse notes

Ideal for vertical-specific healthcare SaaS pages that need warmth and credibility. Requires a strong authentic photo and real partner logos. The overlay labels only work if they stay short; more than four chips will crowd the image. Pairs with Amigo-style terracotta accents elsewhere on the page.

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