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Pricing hero with strikethrough comparison headline, HSA-eligible membership card at $1/day, and a three-column testimonial row.
Summary
A membership pricing block leading with a dramatic cost comparison, a split pricing card at $1 per day, and three star-rated customer quotes anchoring social proof.
Visual description
Cream page background. Centered serif headline "What could cost you $15,000 is $365" with terracotta strikethrough on "$15,000." Grey subline "Your health shouldn't depend on insurance." Large rounded pricing card on slightly darker cream, split by a thin vertical rule. Left column: terracotta "HSA/FSA Eligible" badge with checkmark, bold "Function membership" title, oversized "$1" with small "/day," annual billing note, and full-width terracotta "Join Function" pill button. Right column lists nine checked benefits including 160+ annual lab tests, twice-yearly testing, clinician review, personalized protocols, and transparent no-insurance pricing. Below the card, three equal testimonial columns each with five terracotta stars and short grey quote text praising comprehensiveness, value, and UI quality.
Key takeaway
Strikethrough anchor pricing in the headline frames the membership card as a bargain before details appear. Pairing the pricing card with immediate star quotes closes the value loop in one scroll.
Reuse notes
Reference for subscription health or benefits products selling annual memberships. Benefit checklist plus social proof row suits HSA/FSA-eligible offerings. Long feature list needs the two-column card treatment to stay scannable.
