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Problem section with The cloud is complicated headline and a wide grid of pastel-icon question cards with intentional empty cells on a grid background.
Summary
A problem framing section with centered badge and headline above a horizontal grid of rounded cards asking cloud pain-point questions, many cells left blank to imply overwhelming complexity.
Visual description
Off-white background with subtle grid lines and nodes. Top center: pill badge "The problem" and large bold headline "The cloud is complicated." Below, two visible rows of square white cards with soft shadows extend beyond frame edges. Populated cards show small pastel pill icons (pink, mint, blue, yellow) and short questions like reducing data transfer costs, avoiding overprovisioning, forecasting, VPC setup, support access, and EC2-Other. Several adjacent cards are intentionally empty white squares.
Key takeaway
Empty grid cells visualize "too many problems to list." Pastel icon pills categorize questions without heavy illustration. Problem badge sets narrative before solution sections follow.
Reuse notes
Strong pre-product problem block for complex B2B categories. Needs many distinct pain-point strings; blanks require wide layout. May imply carousel if cards scroll horizontally off-screen.
