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Light four-column pricing with a yearly/monthly toggle, savings badges, and an elevated highlighted first plan, over a fine-print footnote.
Summary
A light four-column pricing grid scaled by contact volume, with a yellow-highlighted "Founder" plan lifted above the row and per-plan savings badges. The defining detail is the elevated, full-color first card against three plainer tiers.
Visual description
A centered two-line aubergine display headline "Grow with fewer tools and lower fees" sits above one line of subcopy and a pill toggle ("Billed yearly / Save up to 25%" vs "Billed monthly"). Four plan cards follow: Founder ($37/mo, a raised white card with a "Start here and scale up" ribbon, a yellow "Save $120/yr" badge, a filled yellow "Get started" button, and "7-day free trial"), then Start-up ($67), Growth ($97), and 50K ($397), each flat with an aubergine outline button. Every card shows an oversized price, a "+ % transaction fee" note, and a checklist of features (contacts cap, unlimited team members, Payments, Authentication, CRM, Email marketing, Help desk, Reporting). A centered footnote below the cards explains lower Stripe fees in fine print.
Key takeaway
Physically raising and fully coloring the recommended starter plan so it reads as the default before any label is processed, while the other tiers stay quiet outlines. Per-card savings badges plus a transaction-fee line under each price set honest expectations inline.
Reuse notes
Solid four-tier pattern for usage-banded SaaS pricing where plans differ mainly by a single metric (here, contacts). The bright featured card carries the visual weight, so the brand accent color matters. The Stripe-fee footnote is a smart trust move for payment-adjacent products; reuse where transaction fees apply.
