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Massive INITIATE title on beige with orange New Life pill CTA and rounded full-width estate photo below.
Summary
An architecture-studio hero where the brand name at extreme scale carries the page above a single rounded project photo.
Visual description
Warm greige background. Top-left vertical nav: Works, Services, About, Shop, Contact, and orange Cart (0). Centered enormous black INITIATE sans wordmark. Subhead with orange rounded New Life pill containing arrow and remainder in regular weight about bringing joy to the overlooked. Large bottom rounded-corner photo of stone gabled building under blue sky with birds.
Key takeaway
One word at billboard scale replaces illustration. Orange pill mid-sentence is the only CTA color on a neutral field.
Reuse notes
Design or architecture studios with one hero project image. Oversized type needs careful mobile scaling.
