Primer book-a-demo split with long lead form

Summary

A book-a-demo layout that sells on the left and captures on the right: an oversized "Book a call with our team" headline with three icon-led benefit points and a trust logo row, beside a white card holding a long, grouped lead-capture form. The contrast between editorial left and dense form right defines it.

Visual description

Set on a pale lavender field, the left column leads with a very large two-line headline, then three stacked benefits, each with a small outlined square icon, a bold label (payment expertise, pricing and ROI, loved brands), and a sentence of copy, closing with a "Trusted by" row showing Dabble, GetYourGuide, VEEPS, and a partial fourth logo. The right column is a white rounded card with the form grouped under "Tell us about yourself," "Tell us about your business," and "How can we help?", including first/last name, business email, job title, company name, dropdowns for industry, employee count and top priority, a country selector showing United Kingdom with a flag, a free-text box, a consent checkbox, and a full-width black "Book a call" button.

Key takeaway

Splitting persuasion and data capture into two columns lets a long form feel justified rather than daunting, with the benefits answering "why fill this in." Grouping fields under three plain section labels keeps a tall form scannable.

Reuse notes

Best for a sales-led fintech or B2B product where the demo form genuinely needs many qualifying fields. The left column must carry concrete value props or the long form will deter. Light, restrained palette keeps the form approachable; avoid adding color noise around so many inputs.