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Light hero with giant R and 2 framing a pill-shaped landscape video still, pricing footnotes, and a Reserve CTA.
Summary
Light hero with giant R and 2 framing a pill-shaped landscape video still, pricing footnotes, and a Reserve CTA.
Visual description
Warm off-white full-viewport hero. Top nav: hamburger plus R1T, R1S, R2 in black text with R2 in a black pill as active model, centered RIVIAN wordmark, Demo Drive and Sign In on the right. Center stage: oversized black R and 2 characters bracket a horizontal stadium-shaped media frame showing a silver R2 on a dirt road through rolling hills. Orange circular play button sits inside the frame on the right. Bottom left small copy reads Coming 2026 and Starting at $45,000 with superscript footnotes. Bottom right black pill Reserve button.
Key takeaway
Oversized model typography becomes the frame for a single pill video still, so the product name and motion preview share one focal point. One orange play accent on an otherwise monochrome canvas draws the eye without breaking the premium calm. Tuck pricing and reserve actions into the bottom corners so the center stays graphic.
Reuse notes
Ideal for product launches where the model name is the brand moment. Needs a strong landscape video still and enough whitespace for giant letterforms. Light neutral background pairs with dark nav and CTA; swap the pill highlight to mark whichever SKU is active.
