Refero

Refero

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Editorial ink on white marble — a typographer's product page where the serif headline IS the brand, and everything else stays out of its way.

Industrydesign
Palette
#ffffff
#f7f8fb
#000000
#13151b
#2d313f
#525769
#777d90
#9fa5ba
#0c2970

Refero uses a white-canvas editorial language where a high-contrast serif headline font (Title) carries nearly all expressive weight against an otherwise achromatic UI. The page breathes with generous vertical rhythm, letting black-on-white hierarchy do the work that other systems hand to color. The single accent move is a filled black pill button against white — no gradients, no color splashes, just ink-weight contrast. Borders and muted grays form a quiet structural grid, while the inset blue-tinted shadow on surface elements is the only chromatic whisper in an otherwise monochrome system. Use the Title serif at weight 400 for all display headlines (36–64px) with -0.02em tracking — never bold or semi-bold the serif. Fill primary buttons with #000000 background and #f7f8fb text at 9999px radius; this is the only filled color action in the system. Apply border-radius 64px to feature/showcase cards to create the signature pill-card shape — do not use standard 8–16px card radii for these containers. Use rgba(12,41,126,0.07) 0px 0px 0px 1px inset as the shadow token for elevated surfaces — never use outset drop shadows. Keep the palette achromatic for all UI chrome; introduce color only through semantic states (error #a10214, warning #7c4b01, success #02a745) and the structural accent tint rgba(55,80,155,0.04) on card backgrounds. Apply negative letter-spacing to all Base-Variable UI text: -0.026em at 13px scaling to -0.015em at 25px — loose tracking is never correct. Reserve #777d90 for all subdued borders, placeholder text, and partner/supporting iconography — it is the system's workhorse mid-gray. Never introduce chromatic accent colors (blue, purple, green) as UI button fills or background washes — the system is intentionally achromatic outside semantic states. Never use the Title serif below 36px — it is a display-only typeface; all body and UI text uses Base-Variable. Never apply drop shadows or elevation halos (box-shadow: 0 4px 24px ...) — the only allowed shadow is the inset blue-tinted ring rgba(12,41,126,0.07). Never use a border-radius below 20px for major container panels or modal sheets — the system skews large-radius throughout. Never set Base-Variable at weight 400 or below — minimum weight is 500 to maintain the compact, confident stroke density. Never use #9fa5ba or lighter grays as body text color — they are border and ghost-UI colors only; minimum body text is #777d90. Never stack multiple button styles of the same hierarchy — one black pill + one ghost pill per action group; do not add a third tier.

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