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A split layout pairing a maroon serif Wegweisen wordmark on lilac with a geometric arch-and-diamond logomark reversed out of a deep maroon ground.
Summary
A two-panel identity board: a maroon serif Wegweisen wordmark centered on a lilac field beside a geometric logomark, a lilac diamond holding cut-out arches and a circle, reversed out of deep maroon.
Visual description
The frame splits into two equal vertical halves. The left half is flat lilac-pink with the word Wegweisen set small and centered in a refined maroon serif, generous space around it. The right half flips the palette: a dark maroon ground carries a logomark built from a rotated square (diamond) in the same lilac, with negative-space cutouts forming two arches and a central circle, reading loosely like an abstract face, a mountain pass, or a directional mark. The strict two-color scheme and the wordmark-versus-mark pairing present the logo lockup as a tidy brand-board pair.
Key takeaway
The flat two-color flip, lilac type on maroon, then maroon ground under a lilac mark, which shows a brand working in both directions from a single pairing. The logomark is built entirely from arcs and a rotated square with negative-space cutouts, an economical way to make a distinctive geometric mark.
Reuse notes
A solid model for a brand-guidelines wordmark-plus-mark spread, especially for a consultancy, advisory, or B2B service (Wegweisen means signpost or guide in German). The unexpected lilac-and-maroon duotone reads elegant rather than corporate. Show the two color states side by side to prove the mark holds up reversed.
