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Visual identity system for a consulting brand featuring a blue hourglass mark and bold sans-serif type with color application across photography.
Summary
Consulting brand identity system built on a blue hourglass mark that pairs with bold sans-serif wordmark and orange accent circles applied to workspace photography.
Visual description
Top portion shows the mark (two connected circles forming an hourglass or double-loop shape) in deep blue with "CONNECT THEDOTS" in blue sans-serif capitals and "From plan to delivery" as a supporting tagline. Below, an interior photograph of a modern consulting workspace features the same orange circular shapes applied as graphic overlays, with the wordmark and mark echoed in orange at lower left, demonstrating how the system translates across contexts. The color palette is spare: deep blue, white, light grey, and warm orange accents.
Key takeaway
Designing a mark that works both standalone and as a color-swappable element across different applications. The hourglass concept visually conveys process and connection. Orange circles become a secondary graphic system that can float over photographic backgrounds without competing for attention.
Reuse notes
Well-suited for process-driven consulting, project management, or strategic planning brands. The geometric mark reads as both sophisticated and approachable. The orange-on-photo technique shows how a single accent color can activate environments and photography at scale. Tagline placement and supporting typography keep the composition legible.
