Modular learning platform visual system

Summary

Vinted's visual identity uses colorful rounded-corner cards stacked vertically, each pairing a unique pastel-tinted illustrated avatar with a category name and tagline.

Visual description

Dark background with six vertically stacked cards. Each card has a thin rounded border in cream or white, left-aligned icon slot, and right-aligned text. Six illustrated heads in soft pastels (mint, blush, lavender, purple, blue, orange) represent topics like Crime, Environment, History, Journeys, and Sport. Each head is minimalist line-art with simple shapes; faces are composed of circles and curves. Text uses a clean sans-serif: bold white titles and lighter subheadings describing each category's mission or value.

Key takeaway

Pastel avatar approach: assign a unique color + simple illustration to each category to improve scannability and personality. The rounded-corner card module repeats reliably, making the system feel cohesive at any length. Simple line-drawn avatars stay legible at thumbnail scale and feel human despite their abstraction.

Reuse notes

Ideal for platforms with broad content categories or topics (learning, media, nonprofits). Works best when avatar shapes are consistent and color palette is constrained. Can extend horizontally as a carousel or vertically as a long feed.