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Minimal streaming brand identity with a black sans-serif wordmark and stacked-dot secondary mark positioned over overlapping blue and green blur-gradient circles.
Summary
Streaming brand mark layering a bold black wordmark and stacked-dot icon over two large overlapping circular blur gradients in deep blue and electric green.
Visual description
The background composition centers two large circles: a soft-edged blue circular gradient on the left, and a green circular gradient on the right, positioned to overlap at the center. Both gradients blur toward their edges, creating a diffuse, atmospheric effect. The black wordmark "MUBI" sits left-aligned over the blue area in a clean, medium-weight sans-serif. To the right, above the wordmark, a vertical icon made of three stacked dots (solid white circles) appears as a secondary mark. The overall ground is light cream-beige, letting the color orbs dominate the composition.
Key takeaway
The use of diffuse circular gradients as a backdrop rather than a primary shape. The color pairing of cool blue with bright green for freshness without harshness. The secondary dot-stack icon as a reusable mark distinct from the wordmark. The restraint in typography: a clean sans-serif that reads strongly over color.
Reuse notes
Ideal for media, streaming, or tech platforms where "innovative" and "accessible" matter equally. The circular gradient technique is effective for motion or video contexts. Works at all scales from favicon to billboard. The blue-green palette limits to entertainment and tech verticals; avoid for finance or healthcare. The soft gradient requires care in print (may dither); better for screens.
