Britt sub-brand linocut plaques over photography

Summary

A three-up frame pairing documentary photography with cream cards that carry a black linocut illustration and a serif label for each part of the organisation.

Visual description

Three full-height photographs sit side by side with narrow white gutters between them. Left: an outdoor amphitheatre at dusk, a lit stage at the lower left and a packed audience in the foreground under a pink and grey sky. Centre: two smiling volunteers standing together on a gravel path in front of a timber building, both in orange shirts. Right: a sunlit stand of trees above mossy boulders and a shallow stream. Centred on each photograph is a squarish cream card. The left card reads THE PAVILION on two lines above a linocut of a stage with speaker stacks, trusses and monitors, drawn with hatched outlines and small sparks and wave marks above it. The centre card reads VOLUNTEERS above a linocut of two clasped hands holding a bunch of poppies and daisies. The right card reads PARK & on one line and GARDENS on a line beneath, with a linocut of two conifers with a rendered root and trunk between them. All three titles are set in the same bold high contrast serif caps, and all three illustrations use the same weight of black line with no tone or color.

Key takeaway

A single illustration style plus a fixed card format is enough to give every sub-brand its own mark while keeping the family obvious. Floating the card over photography rather than beside it means the same asset works on any image without a layout change.

Reuse notes

Good for organisations with distinct venues, programmes or departments that each need identifying without a full logo suite. Depends on an illustrator holding one consistent line weight across the set. The cards sit centred here, which needs photographs with quiet middles.