Coffeefox coffee pouch packaging range

Summary

A coffee range where every pouch is the same white bag with the same single-stroke fox drawing, and only a small colored origin label changes between variants.

Visual description

Roughly eight white stand-up pouches lie scattered at varied angles on a light grey ground, overlapping and cropped by the frame edges. Each bag has a blue band across the top holding a small line of white Cyrillic copy and a "Cf" monogram with a trademark mark. Below that the wordmark "Coffeefox" runs large in blue lowercase geometric sans, with the double f drawn as a joined ligature. Across the body of every bag is a fox rendered as one continuous, wobbly pencil line: pointed ears, long straight legs, a raised tail, and in several drawings a tiny cup balanced on the tail tip or nose. Each pouch carries one rectangular origin label in a different color, black for an Ethiopian lot, blue for Brazil, mint for Indonesia, pink for a Colombian lot, each with the origin name, a tasting note line, dotted rating scales with percentages, brewing information, a QR code, the weight and the url. Horizontal press seals and the zipper strip are visible on every bag.

Key takeaway

One hand-drawn line as the whole visual identity, redrawn slightly differently per bag so a range of identical white pouches never looks mechanical. Pushing all the variable data into a single small colored panel keeps the front face uncluttered while still shelving a full origin program.

Reuse notes

Well suited to a specialty food or drink range with many SKUs and a small print budget, since the base bag can be printed once and the label swapped. The drawing carries the charm, so it needs a genuinely confident line; a traced or vector-smoothed version loses the effect. Copy here is Cyrillic, so check line lengths before adapting the label grid to another script.