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A green Flaus poster mounted inside a subway car, stacking a two-line explainer, a portrait using the product and the wordmark set full width at the base.
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Summary
A near-square transit card in bright green, built as three stacked bands: copy at the top, a photograph in the middle, and the wordmark set enormous across the bottom.
Visual description
The poster sits in a metal frame on the brushed steel bulkhead of a subway car, between two door windows, with grab rails and safety notices around it. Its ground is a saturated spring green. At the top, two lines of black grotesque read "Mind the gaps with Flaus - the electric flosser as gentle on your gums as it is on the planet." Beneath, in small all-caps, a social handle sits at the left and a URL at the right of the same baseline. The middle band is a landscape photograph of a woman with long twists in a blue jacket, mouth open, holding the black flosser to her teeth, shot against a dark green wall of large white-grouted square tiles. Below the photo, the wordmark is set in black rounded bubble capitals at full panel width, the letters nearly touching, its weight balancing the image above.
Key takeaway
Reserving the bottom third for the wordmark at maximum size turns brand recall into the layout's structural element rather than a corner signature. The tiled bathroom wall inside the photo repeats as a texture across the campaign, so the image is recognisable even before the copy is read.
Reuse notes
Strong template for transit and elevator formats where dwell time allows one sentence of real explanation. Depends on a wordmark with enough mass to hold a full-width band; a light or wide-tracked logotype would look stranded there. Pairs with the horizontal entrance panel from the same campaign for a full out-of-home set.
