An in-situ poster run where three consecutive panels share one type system but swap colourway and character, photographed on a weathered black brick wall.

Visual description

The lower half of the frame is a paste-up strip of three posters with slightly rippled paper. The left poster is lilac with ONE TWO TREE stacked in three lines of heavy orange display capitals and an orange triangular mascot with an eye patch throwing a peace sign. The centre poster is dark navy with CO2 OF YOU in four lines of cream capitals, the O of OF replaced by a lilac roundel containing the stylised tree symbol. The right poster is green with ONLY WOOD VIBES in three lines of lilac capitals and a pink bug-like mascot in sunglasses striding across the type. The Planted wordmark, with its T formed by the tree glyph, sits small in the top right of the outer two posters. Above the strip runs a black painted brick wall trailing ivy along its coping, with a red fox sitting on the ledge at the right against a pale blue sky.

Key takeaway

Holding the display face and layout constant while rotating background colour, type colour and mascot turns three posters into one campaign that reads as a sequence from a moving vehicle. The tree glyph doubling as a letter inside the headline keeps the mark present without a separate lockup.

Reuse notes

A strong reference for out-of-home work for a climate or lifestyle brand that wants humour rather than earnestness. Depends on a display face with enough weight to hold colour reversals and on characters drawn in the same line weight as the type. Note that the slogans lean heavily on wordplay, so this pattern needs a copywriter as much as a designer.