Veg NI square campaign tiles in a checkerboard grid

Summary

Eight square layouts arranged four across and two down, alternating cream image tiles with dark green copy tiles so the whole grid reads as a checkerboard.

Visual description

Image tiles sit on warm off-white and carry a vegetable cut into segments with gaps between the pieces: two leeks with lime green bands reading "Less time on a ferry" and "More time in your fridge"; a turnip in halves with hot pink bands reading "Fewer food miles" and "More flavour"; a broccoli head split behind mid green bands listing "Vitamin C", "Vitamin A", "Vitamin B6" and "Calcium"; and a carrot with orange bands stacking "communities", "neighbours", "drivers", "grocers" and "farmers". Copy tiles are flood dark green: a coloured highlight band holds the word "Parful" in dark green all-caps, with the second word of the headline set below it in large cream rounded type, "value", "tasty", "healthy" or "for your community". Two or three lines of small cream body copy follow, and the cream logo sits centred at the foot of each copy tile. Every band is rotated a few degrees off horizontal.

Key takeaway

Splitting the message across two tile types, one to show and one to say, means the grid can be shuffled or extended without redesigning anything. The highlight band recolours per tile while the type stays constant, so variety comes from colour rather than layout.

Reuse notes

A ready-made structure for a social calendar or an in-store wall where posts have to be produced weekly and still hang together. The claim-and-proof pairing requires copy written in matched sets. Rotated bands and heavy rounded type compress badly at feed thumbnail size, so keep the headline to two or three words.