Pure freestanding totem sign with stacked arch shapes

Summary

A narrow freestanding sign photographed among banana plants and ferns, its lilac face carrying three nested arch outlines in deep green above a small copy block and a large lowercase wordmark.

Visual description

The totem is a tall portrait panel in a black powder-coated frame on a low black plinth, standing on brick paving in front of a glasshouse window with dappled sunlight across it. On the lilac face, three thick green arch profiles stack from the top down, each a different silhouette: a castellated arch with a stepped crown, a pointed arch, and a low curved arch with a small peak. They read as outlines rather than filled shapes because the lilac ground shows through the centre of each, and they overlap so the lower two thirds of the panel is left empty. At the base, two lines of small all-caps green type state that Pure is an agency that helps artists connect with audiences through live performance, followed by an email, a phone number and a London address set in two columns. Below that the wordmark sits flush left at large size, cropped tight to the frame edge on the left. A vertical highlight from the glass runs down the middle of the panel.

Key takeaway

Treating the arch as a family of silhouettes rather than one fixed shape, then stacking three of them so the variation itself becomes the graphic. Leaving the entire lower half of a tall format empty gives the wordmark and the fine print a quiet base and keeps the shapes reading at distance.

Reuse notes

Useful for venue, gallery and event signage where a portrait format needs to work both from across a courtyard and up close. The empty middle is the point, so resist filling it. The dark green on lilac holds up in dappled light here, but check contrast for exterior signage in direct sun.