Preview image. Unlock full-res
A run of fly-posted sheets along a storefront hoarding alternating sky-blue portrait posters with a plain white copy poster, all led by the Rubi serif wordmark.
More like this
See all
Summary
Four posters pasted flush across a street-level hoarding, alternating full-bleed sky imagery with a single white copy sheet, unified by the same serif wordmark at the top and the same footer strip at the bottom.
Visual description
A wide street-level view. Four portrait sheets sit edge to edge under a brown cornice, with brick paving below and dappled tree shadow falling across the whole run. Poster one is a sky-blue frame with a young woman in a sheer white shirt, hair lifted by wind, the wordmark above her in soft chartreuse with a puffed, inflated finish. Poster two is plain off-white: the same wordmark in black at the top, then three centred lines of all-caps serif copy about turning CO2 into clothing. Poster three returns to blue with a group of five figures in white garments reclining in a green field, wordmark again in chartreuse. Poster four is cropped by the frame and repeats the white copy layout. In every wordmark the letter O is replaced by a four-pointed star sitting inside a rounded bowl. Each sheet carries an identical footer: the URL at the left in all-caps, a small circular star-in-orbit monogram at the centre, and a three-letter code at the right.
Key takeaway
The alternating rhythm of image sheet, copy sheet, image sheet is what makes a poster run feel like a campaign rather than repetition. Locking the wordmark to the top edge and the same three-part footer to the bottom means the sheets tile in any order.
Reuse notes
A good model for out-of-home campaigns that need a message poster to carry the proposition while image posters carry the mood. The chartreuse wordmark on blue sky is fairly low contrast, so it depends on the puffed treatment for separation; on a busier background it would need an outline or a solid ground.
