SunnySTEP construction hoarding panel system

Summary

A long construction hoarding treated as a horizontal panel system, where flat color fields, oversized copy, and a single photograph alternate and the sentence runs across the panel breaks.

Visual description

The hoarding runs the full width of the frame at street level, in front of white builder sheeting, with a paved sidewalk below. It is divided into four visible vertical panels, each a different ground. A narrow light blue panel at the left carries white lowercase copy that is cropped by the frame edge. Next, a photographic panel shows a model in cream sweats shot from directly below against a blue sky, mid stride, the ribbed sole of the shoe filling the lower half, with the white smile mark, two half-circle eyes over a wide arc mouth, overlaid across the center and the lowercase "sunnystep" wordmark set small beneath it. The third panel is a warm cream ground carrying "this is" at the top, "science led" with a superscript numeral in the middle, and "wellness" at the bottom, all in a burnt orange geometric sans, left aligned and widely spaced. A green photographic panel at the right edge continues the sentence in white and shows a white outlined asterisk-in-a-circle symbol. Type sizes stay consistent panel to panel so the reading line holds across the joins.

Key takeaway

Treating each hoarding bay as one panel in a repeating system lets a single sentence run the length of a construction site without any panel needing to make sense alone. Overlaying the logo mark directly onto the photograph, rather than boxing it, keeps the brand present without a lockup.

Reuse notes

A strong model for retail store openings, pop-ups, and any wayfinding surface that comes pre-divided into fixed bays. Requires copy written in fragments that survive being split, and a palette wide enough that adjacent panels stay distinct. Note that at pedestrian distance only two or three panels are visible at once, so the message has to land in pieces.