Tuum wordmark construction diagram

Summary

A logo construction sheet: the lowercase "tuum" wordmark rendered large in pale ice blue with its clear-space and proportion rules drawn around it in thin dashed lines.

Visual description

A full-bleed photograph of jagged rock is tinted deep aubergine and heavily darkened, leaving a textured but quiet field. Centred on it, the wordmark reads "tuum" in a heavy geometric sans with fully rounded bowls, a flat-topped t with a squared crossbar, and no descenders. Thin hairline and dashed rules box the mark: an outer clear-space rectangle, an inner dashed grid marking cap height and baseline, and vertical dashed guides at the letter joins. Annotations sit at the left edge in small pale grey type reading "94%" above and below, "X = 100%" at the midline, and "10,55mm" against a short measurement bracket at the t stem.

Key takeaway

Presenting the construction rules over a real brand texture rather than a flat white artboard keeps a technical spec page on-brand. Hairline dashed guides in a muted grey stay legible without competing with the mark they measure.

Reuse notes

A strong template for the logo-construction page of a guidelines deck when the brand is dark-first. Needs a background with enough tonal compression that hairline guides remain readable across the whole frame.