The shelter glows against a dark street with stone columns and a metal bench visible behind glass. The left panel is a photograph of a man with curly ginger hair in a navy blazer and cream trousers, standing arms folded in front of a wall of overlapping isometric blocks in grey, yellow, teal, blue and red. The white script "we" monogram is set enormous across the lower half of that panel, its loops passing behind and in front of him. The right panel is black. It carries the small stacked lockup "we believe hub" at top left, then the line "nós somos disruptivos e ousados" in white sans-serif at mid height, all over long diagonal bars in teal, red, yellow, lilac, pink and electric blue that cross the panel corner to corner. A small URL sits at the bottom left. Reflections from the shelter lighting streak across both faces.

Key takeaway

Running an image panel and a pure graphic panel as neighbours gives the campaign two speeds in one placement. Scaling the script monogram until it interacts with the subject rather than sitting beside him is the detail that lifts the left panel.

Reuse notes

Reach for this when a campaign has adjacent formats and you want to avoid repeating the same lockup twice. Works for studios, education and culture brands with strong colour systems. The night lighting flatters the black panel; in daylight the same pairing would need a lighter second panel to hold up.