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A vertical campaign poster stacking a green tile with the black lock mnemonic above a four-line statement in heavy sans-serif on cream.
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See allSummary
A tall cream poster split into a green symbol block on top and a four-line statement below, closing with the logo and tagline on one baseline.
Visual description
The background is a warm cream. The upper half is filled by a rounded rectangle of bright green with a thin dark outline, occupying roughly the full column width. Centred inside it, in near-black, sits the lock mnemonic: a thick arched shackle above three rows of stacked rounded bars, each row pairing a long bar with a short one, the short one alternating left and right between rows. Below the tile, set flush left in a heavy grotesque, is the statement "Not even WhatsApp can see or hear you." across four lines, near-black except for the word "WhatsApp" which is set in the same bright green. The type is set tight with generous line spacing relative to its weight. At the foot, on a single baseline, sit the green WhatsApp phone-in-bubble mark and wordmark at left, and the smaller black line "Always message privately." at right.
Key takeaway
Colouring a single word in the headline green is the only decoration in the layout, and it does double duty as a brand cue and as emphasis in the sentence. Boxing the symbol in a bordered green tile rather than floating it gives the poster a strong top block that balances the type mass below.
Reuse notes
A dependable vertical template for paid social, in-app takeovers and print where one claim carries the whole message. The four-to-one split between symbol and copy holds up at small sizes. The signature move only works when the brand name appears in the sentence, so plan the copy around it rather than retrofitting the colour.
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