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A color-coded design thinking methodology timeline showing five sequential phases (Empathize, Define, Ideate, Prototype, Test) with deliverables, timelines, and supporting documentation.
Summary
A color-coded design thinking methodology timeline showing five sequential phases (Empathize, Define, Ideate, Prototype, Test) with deliverables, timelines, and supporting documentation.
Visual description
Five color-coded card phases arranged horizontally across the top: lavender Empathize, golden Define, orange Ideate, warm-orange Prototype, and coral Test. Each card lists its deliverables and duration (1-7 weeks) with small tool icons (Figma, Notion, Google Docs, etc.) below. A horizontal timeline below shows how each phase maps across September-December, with colored bars indicating phase overlap. Below the timeline, three structured text sections describe team roles, goals, project challenges/achievements, obstacles and learning, and design frameworks used. Clean sans-serif type hierarchy with headers, bullet points, and justified body text on white background.
Key takeaway
The color-coding system that visually links phase cards to their timeline representation below (same colors appear twice, reinforcing the methodology). The combination of vertical card breakdown (what happens) with horizontal Gantt-style timeline (when it happens). The supporting documentation structure that allows both executives and practitioners to find their role and concerns.
Reuse notes
Perfect for teaching design thinking, onboarding new UX teams, or client-facing project kickoffs. Works especially well when printed or displayed in a team space. Best suited to methodologies with 3-7 sequential phases; adapt colors to match your brand.
