AR head-up display over a city street

Summary

A full-bleed product visualization: the driver's view through a windshield onto a real sunlit downtown street, with WayRay AR graphics laid over the road and the buildings.

Visual description

Edge-to-edge photographic composite shot from the driver's seat, the black dashboard curving across the bottom. The street recedes into the city with parked cars, palm trees, crosswalks and pedestrians. AR elements are composited into the scene: a glowing yellow pedestrian-warning diamond on the crosswalk, a floating "12 MIN" arrival time and "15 MPH" speed readout low on the road, gear and turn indicators, faint AR path markers down the lane, and large promotional AR billboards ("THE LAST DAY", "WORLD") mapped onto building facades. No headline or body copy; the image carries the slide. A small "CONFIDENTIAL" marker sits bottom-right.

Key takeaway

Selling an AR product by compositing the interface directly into a real, slightly mundane street photo rather than a clean render, so the technology reads as believable and in-context. Letting one full-bleed image stand with zero text gives a pitch a cinematic beat between argument slides.

Reuse notes

Ideal as a "show, don't tell" moment in a hardware or AR pitch, or a section opener. Demands a convincing composite: the overlay graphics must sit in correct perspective on the road and buildings or the illusion breaks. Text would compete with the busy scene, so keep these slides caption-free.