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White slide with a black paragraph top-left and a three-by-two grid of line-drawn cars showing Gen 1 to Gen 2 restyling with red-accented changed parts.
Summary
A line-illustration slide arguing design lock-in: three car types each shown evolving from Gen 1 to Gen 2, with the restyled parts picked out in red.
Visual description
White background. Top-left: a three-line bold black statement, "When introduced into a vehicle model, the car's geometry is frozen and our product is automatically factored into future restyling." The right and center hold three rows of thin black car line-drawings (a sports car, an SUV, a large SUV/truck), each row showing a "GEN. 1" version on the left and a "GEN. 2" version on the right joined by a red arrow; on each Gen 2 drawing the changed body panels, wheels and trim are highlighted in crimson. A faint "CONFIDENTIAL" marker sits bottom-right.
Key takeaway
Communicating a defensibility/lock-in argument visually: the same vehicle restyled across generations with only the changed parts in red shows that the product persists through redesigns. Clean monoline car illustrations keep an abstract business point concrete and on-brand with the single red accent.
Reuse notes
Useful for a moat, retention, or platform-stickiness argument where you want to show continuity across versions. The Gen 1 to Gen 2 with red-highlighted deltas pattern generalizes to any roadmap or before/after comparison. Needs consistent line-drawing style; mismatched illustration weights would break the row rhythm.
