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Split CTA banner on solid Ahrefs blue with a playful SEO illustration on the left and a guide headline with text link on the right.
Summary
A full-width CTA strip on saturated Ahrefs blue promoting the Beginner's Guide to SEO, pairing a dense brand illustration with left-aligned copy and a text link action.
Visual description
Solid royal-blue background fills the section. Left half holds a large custom illustration: oversized white "SEO" letterforms with a light-blue wave fill at the base, surrounded by Ahrefs-branded icons (captain hat with orange "a", yellow star, magnifying glass, thumbs-up hand, key, chain link, laptop with green chart and checkmark). Right half is left-aligned white sans-serif copy: small all-caps "GUIDE" label, bold headline "Beginner's Guide to SEO," one line of supporting text, and a "Start learning ?" text link with arrow. No filled button; the CTA is typographic.
Key takeaway
Using a single saturated brand color as the entire section field so the illustration and white type carry all the hierarchy. The text-link CTA keeps the banner editorial rather than salesy while the playful SEO icon cluster reinforces the topic at a glance.
Reuse notes
Strong mid-page or sidebar-adjacent promo for educational content on a content-heavy site. Needs a custom illustration system; a photo or screenshot would feel out of place here. Works on blog indexes and resource hubs where readers expect guides, not hard conversion.
