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Pale yellow pricing page with three tier cards, monthly/annual toggle, and a student discount banner below the grid.
Summary
A light yellow pricing section with serif Pricing headline, billing toggle, three plan cards, and a full-width student discount strip at the bottom.
Visual description
Pale yellow background. Large black serif Pricing title with sans-serif subcopy about 14 days of Flow Pro free and no credit card required. Pill toggle below with Monthly on white and Annual 20% discount selected in light purple. Three rounded cards in a row: Flow Basic for individuals at Free with word limits, privacy, and HIPAA readiness, outlined Get started, and a small tag footer about starting with Pro free for 14 days; Flow Pro highlighted with a thicker black border, $12/user/mo billed annually, unlimited words and team features, lavender Get started; Flow Enterprise with Contact us, compliance and SSO bullets, and Talk to sales. Below the grid, a wide horizontal card labeled Student Discount with copy about three months free and 50% off Pro plus a bordered Get started button on the right.
Key takeaway
Thicker border on the middle tier makes Pro the obvious choice without a "Popular" badge. A trial note tucked under the free tier reduces friction while upselling Pro. Student discount as a secondary banner keeps the main grid clean while surfacing a segment offer.
Reuse notes
Strong default for SaaS freemium pricing on light backgrounds. Yellow and lavender palette reads warm and approachable. Feature lists need concise checkmarks; enterprise tier should stay visually equal height to avoid a lopsided grid.
