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Black centered copy comparing large logistics teams to Melrose with four colored collaborator cursors and role labels.
Summary
Centered three-line statement fades from white to gray on Now they use Melrose surrounded by purple, pink, blue, and green role cursors.
Visual description
Pure black background with large centered sans copy: Companies used to have large teams to manage logistics in white, then Now bright white and they use Melrose in dim gray suggesting transition. Four glowing cursors with soft halos sit near corners labeled Costa Trucker, Jess Accounts, Tony Shipping, and Damian Warehouse in matching colors with arrow pointers toward center.
Key takeaway
Figma-style collaborator cursors visualize replacing many roles with one platform without a org chart. Fading final line mimics live typing reveal for narrative punch.
Reuse notes
Works for automation products replacing headcount. Cursor motif must match audience familiarity; obscure metaphor confuses non-design users.
