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Light centered hero with a large serif headline, single CTA, a row of client logos, and two feature cards below.
Summary
A light, centered hero anchored by a large two-line serif headline, a single dark pill CTA, a greyscale client-logo row, and a pair of feature cards beneath. The defining contrast is an editorial serif headline above a modern logo strip and product cards.
Visual description
Off-white background with a top nav: Paraform logo and wordmark, center links (For companies, For recruiters, Customers, Resources, Careers), and right-side "Sign up" plus a "Get a demo" button. Centered below sits a grey announcement pill ("Paraform raises $20M..."), then a serif headline ("Where iconic companies hire their best talent"), a short grey sub-line, and a black pill "Get a demo" button. A muted greyscale logo row follows (Palantir, hightouch, Decagon, scale, Neros, Windsurf, Hex). Two rounded cards close the section: a dark photographic "Quality candidates, faster" card with a portrait, and a lighter "Recruiter-first, finally" card showing a company/role list over a dune image, each with a circular arrow button.
Key takeaway
Pairing an editorial serif headline with a restrained single CTA and an immediate trust row of recognizable logos. The two contrasting cards (one dark photo, one light UI) act as a compact teaser of the product before the page scrolls.
Reuse notes
Good for premium B2B or marketplace brands that want a credible, understated hero with social proof up front. The serif headline sets an elevated tone, so pair it with quality photography. Works on light backgrounds; the logo row needs real, recognizable brands to earn its place.
