Aboard

Aboard

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Warm earth against dark steel

Industryai
Palette
#de4c00
#efa680
#040c06
#271503
#eadfcf
#a49784
#e5e7eb
#fffefb
#c1bdba
#000000

Color palette

brand
Ember Glow
#de4c00

Primary action backgrounds, link accents, functional icons — a vivid, warm orange that cuts through the dark palette

Peach Fuzz
#efa680

Orange outline accent for tags, dividers, and focused UI edges. Do not promote it to the primary CTA color

neutral
Deep Forest
#040c06

Primary page background, extensive dark surfaces, and text on light surfaces

Warm Black
#271503

Main text color on light parchment backgrounds, subheadings, and muted body text on dark backgrounds

Parchment
#eadfcf

Accent backgrounds for cards and highlighted content sections. Also used for some body and heading text on dark backgrounds

Stone Slate
#a49784

Subtle background for navigation and secondary UI elements

Light Steel
#e5e7eb

Border colors for inputs, cards, and image outlines. Used widely for structural delineation

White Canvas
#fffefb

Prominent surface accents and primary text color on dark backgrounds, offering high contrast

Pale Gray
#c1bdba

Subtle border color, distinct from Light Steel, for layered elements

True Black
#000000

Used for text over light backgrounds and occasional structural outlines

Typography

Type scale
Golden Ratio (1.618) from 16px base
display72px · 1.1 · -0.48px
The quick brown fox jumps over the lazy dog
heading32px · 1.1 · -0.48px
The quick brown fox jumps over the lazy dog
heading-sm24px · 1.3 · 0.48px
The quick brown fox jumps over the lazy dog
body16px · 1.83
The quick brown fox jumps over the lazy dog
caption10px · 1.57 · 0.5px
The quick brown fox jumps over the lazy dog
Tobias
Weights
300
Sizes
24px, 32px, 72px
Line height
1.1, 1.3
Letter spacing
-0.48, 0.48
Fallback
Playfair Display

Display and major headings — its elegant structure and light 300 weight command attention without shouting, providing sophistication.

Atkinson Hyperlegible Mono
Weights
300
Sizes
10px, 12px, 14px, 16px
Line height
1.57, 1.6, 1.63, 1.83
Letter spacing
-0.2, 0.5
Fallback
IBM Plex Mono

Specialized text, code snippets, and certain list items — its monospaced nature anchors technical references and offers a distinct textural contrast.

Work Sans
Weights
400
Sizes
12px, 16px
Line height
1.63, 1.83
Letter spacing
-0.2, -0.17
Fallback
Inter

Navigation, body text, and button labels — a clean, legible workhorse that maintains consistency across interactive elements.

ui-sans-serif
Weights
400
Sizes
16px
Line height
1.5
Letter spacing
0
Fallback
system-ui

Default system font for general UI elements, ensuring broad compatibility and accessibility for supplementary text.

Spacing & shape

Spacing
Section gap64px
Card padding24px
Element gap8px
Radius
Buttons9999px
Cards8px
links8px
navigation30px

Components

Primary Action ButtonCalls to action that drive core user flow.

Filled with Ember Glow (#de4c00) background and White Canvas (#fffefb) text. Features 9999px border-radius for a pill shape and 10px vertical, 16px horizontal padding.

Parchment Card ButtonSecondary action or informational button within content areas.

Filled with Parchment (#f3f2ee) background and True Black (#000000) text. Features 8px border-radius and 24px padding on all sides.

Navigation LinkTop-level navigation items.

Text in Work Sans, weight 400. Text color is White Canvas (#fffefb). Active states may show an Ember Glow accent. Padding is 6px vertical, 16px horizontal.

Image CardContainer for imagery, often with textual overlay.

Features a 1px Light Steel (#e5e7eb) border. Image content is often contained with crisp borders.

Hero HeadlineProminent, attention-grabbing titles for key sections.

Utilizes Tobias font, weight 300, typically at 72px with a letter-spacing of -0.48px. Text color is White Canvas (#fffefb).

Guidelines

Do
  • Use Deep Forest (#040c06) as the default background for large page sections to maintain the system's dark theme.
  • Apply Ember Glow (#de4c00) exclusively for primary interactive elements, ensuring its impact as a functional accent.
  • Employ the Tobias font for all primary headlines, leveraging its elegant 300 weight at larger sizes (e.g., 72px display, 32px heading) for a distinctive brand voice.
  • Maintain comfortable element spacing with an 8px base unit using 8px elementGap for small separations and 64px for sectionGap between major content blocks.
  • Use 9999px border-radius for all primary buttons to achieve a consistent pill-shaped aesthetic.
  • Structure content with clear, subtle delineation using Light Steel (#e5e7eb) borders, especially around interactive and visual components.
  • Incorporate Parchment (#eadfcf) backgrounds for highlighted informational cards or secondary content blocks to introduce a warm neutral contrast.
Don’t
  • Avoid using Ember Glow (#de4c00) for purely decorative purposes; reserve it for actionable elements to prevent visual noise.
  • Do not deviate from the specified font families or their prescribed weights and letter spacing; unique type choices define the brand's readability and tone.
  • Refrain from introducing arbitrary background colors; stick to the approved color palette and surface hierarchy to maintain visual coherence.
  • Do not use hard, sharp angles for interactive elements; buttons and links should adhere to the established radii of 8px or 9999px.
  • Avoid using multiple chromatic colors in close proximity; the design relies on a single accent hue to guide user attention.
  • Do not assume default system font usage for body text; Work Sans should be preferred for readability in content areas.
  • Do not overcrowd sections; utilize the 64px sectionGap to provide ample breathing room between major content blocks.

About this system

Show

Aboard projects a grounded, sophisticated competence with a dark canvas, warm earthy accents, and a distinctive serif typeface for headlines. Monochrome textures and subtle borders create visual depth and structure, ensuring content feels substantial without being heavy. The design balances a serious, technical impression with approachable elements, using bold orange as a precise highlight for interactive elements and brand accents.

Layout

The page primarily uses a full-bleed layout, particularly for hero sections and full-width image displays. Content often centers with implied wide margins, suggesting a max-width approach despite the full-bleed visual. The hero pattern features a full-viewport image with a large, centered headline in White Canvas (#fffefb) and a prominent Ember Glow (#de4c00) call-to-action. Section rhythm alternates between full-bleed imagery and content blocks with generous vertical spacing (64px sectionGap). Content is arranged in alternating text-left, image-right patterns or as stacked, centered text blocks. Navigation is a sticky top bar, minimally styled, with the Ember Glow Primary Action Button highlighted.

Imagery

This site features a blend of high-definition, somewhat desaturated photography and product-focused visuals. Photography (warehouses, office environments) generally serves as full-bleed, atmospheric backgrounds, often slightly darkened or tinted to allow text overlays. Product-related imagery appears as contained, crisp visuals with subtle Light Steel (#e5e7eb) borders. The treatment is functional and explanatory, aiming for clarity and a sense of scale, rather than highly stylized or abstract graphics. Icons appear as simple, functional elements, often filled with Ember Glow (#de4c00) or White Canvas (#fffefb).

Reminiscent of Stripe, Anthropic, Relume, Vercel.

# Aboard — Style Reference
> Warm earth against dark steel

**Theme:** dark

**Site:** https://aboard.com

Aboard projects a grounded, sophisticated competence with a dark canvas, warm earthy accents, and a distinctive serif typeface for headlines. Monochrome textures and subtle borders create visual depth and structure, ensuring content feels substantial without being heavy. The design balances a serious, technical impression with approachable elements, using bold orange as a precise highlight for interactive elements and brand accents.

## Tokens — Colors

| Name | Value | Token | Role |
|------|------|------|------|
| Ember Glow | `#de4c00` | `--color-ember-glow` | Primary action backgrounds, link accents, functional icons — a vivid, warm orange that cuts through the dark palette |
| Peach Fuzz | `#efa680` | `--color-peach-fuzz` | Orange outline accent for tags, dividers, and focused UI edges. Do not promote it to the primary CTA color |
| Deep Forest | `#040c06` | `--color-deep-forest` | Primary page background, extensive dark surfaces, and text on light surfaces |
| Warm Black | `#271503` | `--color-warm-black` | Main text color on light parchment backgrounds, subheadings, and muted body text on dark backgrounds |
| Parchment | `#eadfcf` | `--color-parchment` | Accent backgrounds for cards and highlighted content sections. Also used for some body and heading text on dark backgrounds |
| Stone Slate | `#a49784` | `--color-stone-slate` | Subtle background for navigation and secondary UI elements |
| Light Steel | `#e5e7eb` | `--color-light-steel` | Border colors for inputs, cards, and image outlines. Used widely for structural delineation |
| White Canvas | `#fffefb` | `--color-white-canvas` | Prominent surface accents and primary text color on dark backgrounds, offering high contrast |
| Pale Gray | `#c1bdba` | `--color-pale-gray` | Subtle border color, distinct from Light Steel, for layered elements |
| True Black | `#000000` | `--color-true-black` | Used for text over light backgrounds and occasional structural outlines |

## Tokens — Typography

### Tobias
- **Substitute:** Playfair Display
- **Weights:** 300
- **Sizes:** 24px, 32px, 72px
- **Line height:** 1.1, 1.3
- **Letter spacing:** -0.48, 0.48
- **Role:** Display and major headings — its elegant structure and light 300 weight command attention without shouting, providing sophistication.

### Atkinson Hyperlegible Mono
- **Substitute:** IBM Plex Mono
- **Weights:** 300
- **Sizes:** 10px, 12px, 14px, 16px
- **Line height:** 1.57, 1.6, 1.63, 1.83
- **Letter spacing:** -0.2, 0.5
- **Role:** Specialized text, code snippets, and certain list items — its monospaced nature anchors technical references and offers a distinct textural contrast.

### Work Sans
- **Substitute:** Inter
- **Weights:** 400
- **Sizes:** 12px, 16px
- **Line height:** 1.63, 1.83
- **Letter spacing:** -0.2, -0.17
- **Role:** Navigation, body text, and button labels — a clean, legible workhorse that maintains consistency across interactive elements.

### ui-sans-serif
- **Substitute:** system-ui
- **Weights:** 400
- **Sizes:** 16px
- **Line height:** 1.5
- **Letter spacing:** 0
- **Role:** Default system font for general UI elements, ensuring broad compatibility and accessibility for supplementary text.

## Tokens — Type Scale

Golden Ratio (1.618) from 16px base.

| Role | Size | Line height | Letter spacing |
|------|------|------|------|
| caption | 10px | 1.57 | 0.5px |
| body | 16px | 1.83 | — |
| heading-sm | 24px | 1.3 | 0.48px |
| heading | 32px | 1.1 | -0.48px |
| display | 72px | 1.1 | -0.48px |

## Tokens — Spacing

- **Section gap:** 64px
- **Card padding:** 24px
- **Element gap:** 8px

## Tokens — Radius

- **Buttons:** 9999px
- **Cards:** 8px
- **links:** 8px
- **navigation:** 30px

## Layout

The page primarily uses a full-bleed layout, particularly for hero sections and full-width image displays. Content often centers with implied wide margins, suggesting a max-width approach despite the full-bleed visual. The hero pattern features a full-viewport image with a large, centered headline in White Canvas (#fffefb) and a prominent Ember Glow (#de4c00) call-to-action. Section rhythm alternates between full-bleed imagery and content blocks with generous vertical spacing (64px sectionGap). Content is arranged in alternating text-left, image-right patterns or as stacked, centered text blocks. Navigation is a sticky top bar, minimally styled, with the Ember Glow Primary Action Button highlighted.

## Imagery

This site features a blend of high-definition, somewhat desaturated photography and product-focused visuals. Photography (warehouses, office environments) generally serves as full-bleed, atmospheric backgrounds, often slightly darkened or tinted to allow text overlays. Product-related imagery appears as contained, crisp visuals with subtle Light Steel (#e5e7eb) borders. The treatment is functional and explanatory, aiming for clarity and a sense of scale, rather than highly stylized or abstract graphics. Icons appear as simple, functional elements, often filled with Ember Glow (#de4c00) or White Canvas (#fffefb).

## Components

### Primary Action Button
*Calls to action that drive core user flow.*

Filled with Ember Glow (#de4c00) background and White Canvas (#fffefb) text. Features 9999px border-radius for a pill shape and 10px vertical, 16px horizontal padding.

### Parchment Card Button
*Secondary action or informational button within content areas.*

Filled with Parchment (#f3f2ee) background and True Black (#000000) text. Features 8px border-radius and 24px padding on all sides.

### Navigation Link
*Top-level navigation items.*

Text in Work Sans, weight 400. Text color is White Canvas (#fffefb). Active states may show an Ember Glow accent. Padding is 6px vertical, 16px horizontal.

### Image Card
*Container for imagery, often with textual overlay.*

Features a 1px Light Steel (#e5e7eb) border. Image content is often contained with crisp borders.

### Hero Headline
*Prominent, attention-grabbing titles for key sections.*

Utilizes Tobias font, weight 300, typically at 72px with a letter-spacing of -0.48px. Text color is White Canvas (#fffefb).

## Guidelines

### Do

- Use Deep Forest (#040c06) as the default background for large page sections to maintain the system's dark theme.
- Apply Ember Glow (#de4c00) exclusively for primary interactive elements, ensuring its impact as a functional accent.
- Employ the Tobias font for all primary headlines, leveraging its elegant 300 weight at larger sizes (e.g., 72px display, 32px heading) for a distinctive brand voice.
- Maintain comfortable element spacing with an 8px base unit using 8px elementGap for small separations and 64px for sectionGap between major content blocks.
- Use 9999px border-radius for all primary buttons to achieve a consistent pill-shaped aesthetic.
- Structure content with clear, subtle delineation using Light Steel (#e5e7eb) borders, especially around interactive and visual components.
- Incorporate Parchment (#eadfcf) backgrounds for highlighted informational cards or secondary content blocks to introduce a warm neutral contrast.

### Don't

- Avoid using Ember Glow (#de4c00) for purely decorative purposes; reserve it for actionable elements to prevent visual noise.
- Do not deviate from the specified font families or their prescribed weights and letter spacing; unique type choices define the brand's readability and tone.
- Refrain from introducing arbitrary background colors; stick to the approved color palette and surface hierarchy to maintain visual coherence.
- Do not use hard, sharp angles for interactive elements; buttons and links should adhere to the established radii of 8px or 9999px.
- Avoid using multiple chromatic colors in close proximity; the design relies on a single accent hue to guide user attention.
- Do not assume default system font usage for body text; Work Sans should be preferred for readability in content areas.
- Do not overcrowd sections; utilize the 64px sectionGap to provide ample breathing room between major content blocks.

## Agent Prompt Guide

Quick Color Reference:
text: #fffefb
background: #040c06
border: #e5e7eb
accent: #de4c00
primary action: #de4c00 (filled action)

Example Component Prompts:
1. Create a Hero Section: Deep Forest (#040c06) background with a full-bleed, desaturated photograph. Overlay a 72px Tobias font (weight 300, #fffefb, letter-spacing -0.48px) headline. Below it, add a primary action button (Ember Glow #de4c00 background, White Canvas #fffefb text, 9999px radius, 10px vertical 16px horizontal padding).
2. Design a Testimonial Card: Parchment (#eadfcf) background with 8px radius. Use Warm Black (#271503) for body text in Work Sans, weight 400. Include a subtle 1px Light Steel (#e5e7eb) border at its base.
3. Create a Primary Action Button: #de4c00 background, #fffefb text, 9999px radius, compact pill padding. Use this filled treatment for the main CTA.
4. Craft a Feature Block: Deep Forest (#040c06) background. Apply a heading with Tobias font, 32px, weight 300, and White Canvas (#fffefb) text. Content features Atkinson Hyperlegible Mono for emphasized points and Work Sans for body text, both in White Canvas (#fffefb).

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