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A creative-studio brand board pairing dark photographic panels with acid chartreuse blocks, where a giant outlined PO-PE logotype overlays sports and equestrian imagery.
Summary
A creative-studio identity laid out as a grid of panels, switching between near-black photographic frames and flat acid-chartreuse blocks. The signature move is the oversized outlined logotype that sits transparently over the photography.
Visual description
The board reads as a mosaic of rectangular tiles. Top right: a grey panel with a large chartreuse all-caps statement, "THOUGHTFUL, STRATEGIC, & SOULS SAVING ADVERTISING," beside a moody portrait. The center-left panel shows a dark, blurred action photo of a basketball player with a huge outlined "PO" letterform laid over it in thin chartreuse keyline, framed by small caps running headers. To its right, a flat chartreuse block carries grey display text bleeding off the edge. The lower band repeats the pattern: a chartreuse panel with an outlined "PE", and a wide cinematic shot of a draped horse on a misty plain overlaid with an intricate chartreuse line-art emblem. Tiny caption type ("BLESSED BY LE DICTATEUR STUDIO", "ANNO DOMINI") runs along the panel edges throughout.
Key takeaway
The single acid accent doing all the work against desaturated, almost monochrome photography. And treating the logotype as a transparent outline so the image reads straight through it, letting brand mark and imagery occupy the same space without one hiding the other.
Reuse notes
Good reference for an advertising or creative agency wanting an edgy, high-contrast system. The outlined-letter-over-photo trick needs strong, dark imagery underneath to keep the keyline legible. The acid green only works in small doses against the dark base.
