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Three overlapping poster cards for a camper-rental brand, each color-blocked in pink, forest green or orange with a big serif German headline and a leaf-shaped negative-space cut.
Summary
A campaign of three fanned, overlapping poster cards, each in a different brand color, sharing one layout: a short serif German headline top-left, a leaf-shaped negative-space cut, and a rotated sidebar tagline.
Visual description
Three portrait cards overlap in a staggered fan on solid black, partly hiding one another. Front card is pale pink with a lime-green leaf shape carved from one corner and the line "Chaos voll in Ordnung finden." set in a dark serif, plus a small hand-drawn "off" mark at its base. Behind it a forest-green card reads "Einfach mal ohne Navi." in cream serif over a green-and-orange split, and the rearmost cream card reads "Abwasch ist Regensache." in green serif. Each card carries the same tagline, "Einfach Camper mieten.," set small and rotated 90 degrees up its right edge. The headlines are large, left-aligned, two to three lines, with roomy color fields below.
Key takeaway
Lock one rigid template, headline top-left, rotated tagline on the right edge, single organic shape, then recolor it per message so a multi-poster campaign reads as one system at a glance. Overlapping the cards in the presentation shot itself communicates "series" before any copy is read.
Reuse notes
A reusable scheme for a playful lifestyle or travel brand running many short headlines. Swap the headline and base color per execution and the family holds. The rotated edge tagline is a tidy place to repeat a fixed line. Headlines need a serif with personality to carry the friendly tone.
