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Creative-agency portfolio homepage pairing an editorial serif headline and a 3-column grid of white project cards, each carrying a colorful abstract paint-stroke image strip, over a giant flourished 'fraiche' logotype.
Summary
A creative-agency portfolio page that headlines with "Discover our work" in a serif (the word "work" set in italic), then lays nine case studies into a tidy 3-column grid, each anchored by a vivid abstract paint-smear image.
Visual description
A light off-white page. The top navbar carries a small script wordmark at left and "Projects / Medias / About" links centered. A large two-line serif headline reads "Discover our work" with "work" rendered in a contrasting italic cut. Below, nine tall white cards sit in a 3-column grid; each card has a tiny two-part eyebrow ("Earth justice | Brand expression" style), a multi-line serif project title, a small arrow affordance at the lower left, and a narrow vertical strip on the right filled with a different colorful oil-paint abstraction (teal, orange, magenta, blue, coral, green). The palette stays neutral except for those painterly bursts. A thin rule separates "Next Page" / "Medias" pagination, and the footer is dominated by an oversized, swash-heavy "fraiche" logotype that bleeds nearly edge to edge.
Key takeaway
Confine all the color to a thin painterly image strip inside each otherwise-white card, so a restrained editorial layout still feels alive and every project gets its own signature swatch. The two-part eyebrow ("discipline | service") labels each case study without cluttering the title. Closing the page on an enormous decorative logotype turns the footer into a brand moment.
Reuse notes
Reach for this on agency or designer portfolios where work needs to feel curated and gallery-like rather than dense. The serif-with-italic-accent headline and structured grid read as confident and premium. The painterly strips need consistent art direction to avoid looking like stock; swap for cropped project shots if real imagery is available.









