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Three outdoor light-box posters for a Hong Kong music ensemble's New Season, each built on a pale-pink modular block grid with a serif title, Chinese type, and a colorway swap per poster.
Summary
A three-poster concert campaign shown as freestanding outdoor light boxes against a concrete wall, unified by a pale-pink modular block grid and an italic serif "New Season" header, with each poster shifting its secondary color (green, rust-brown, lilac). The defining system is the Tetris-like grid of colored blocks framing cropped photographic fragments.
Visual description
Three vertical posters in matching black freestanding light-box stands on a paved sidewalk. Every poster shares a layout: corner letters "H K / N M" boxing the composition, an italic serif "New Season" title top-left, large red-orange Chinese characters reading the season concert name, a "2025-26" date block, and a small "HONG KONG NEW MUSIC ENSEMBLE" lockup with bilingual fine print. The background is a pale bubblegum-pink filled with offset rectangular color blocks of varying size that crop into greyscale photographs of instruments and a figure. Left poster leans lime green, center leans rust brown, right leans lilac/lavender, so the trio reads as one system in three colorways.
Key takeaway
The fixed modular block grid that lets a campaign generate endless variants by only swapping the accent color and the cropped photo behind the blocks. The italic serif title against blocky bilingual sans creates a high-low tension that feels both cultural and contemporary.
Reuse notes
An excellent reference for an arts, festival, or season-campaign identity that needs a repeatable poster system across many events. The block grid hides and reveals imagery, so it tolerates mediocre or partial photography well. Bilingual setting is baked in; the layout reserves clean zones for CJK and Latin type without crowding. Best seen at poster scale where the grid's offsets read.
