Dealio data safety billboard

Summary

A landscape billboard cut vertically into two color fields: a lime message panel on the left and a dark green illustration panel on the right holding a single green heart under a glass dome.

Visual description

The board is mounted in a pale metal frame on a ribbed concrete facade, shot at an angle with hard diagonal sunlight crossing the wall. The left two thirds are a bright lime yellow-green. Across them, "Safety of your data is close to our heart." is set in four lines of heavy black type in the same geometric face as the logotype, with very tight leading, ragged right, and a full stop closing the sentence. Beneath it, bottom left, the lowercase "dealio" logotype sits small in black with its looping "l". The right third is a deep forest green panel carrying a single illustration: a domed glass cloche with a small ring handle at the top, drawn in off-white with a heavy speckled grain, containing a plump heart shaded from lime to deeper green. Three four-pointed lilac sparkles are scattered around the dome, one large at the upper right and two smaller at the left and right. The illustration is flat, outline-free and slightly textured throughout.

Key takeaway

A hard vertical split lets one board be both a typographic statement and an illustration, with no overlap or gradient blending needed. The lilac sparkles are the only third color in the whole piece and they land exactly where the eye needs a stop. Ending the headline with a real full stop, and setting it at a size that fills its panel edge to edge, gives conversational copy the weight of a claim.

Reuse notes

Reach for this when a trust or security message needs to stay warm rather than corporate: marketplaces, fintech, consumer apps. The split works best in wide formats and can be flipped for a portrait variant. Caveat: the tight leading and ragged setting need careful manual line breaks in translation, and the lime is bright enough that black is the only headline color that will hold up outdoors.