A wide daylight street photograph of a two-storey brick corner building under a clear blue sky, with a cafe terrace, white umbrellas and a parked scooter along the pavement and a streetlight pole crossing the frame. The upper half of the wall carries a large billboard: an extreme crop of a young man's face in a pale lilac shirt, holding an orange Fanta bottle up beside his cheek so it enters the frame from the right. Angular flat banners overlay the portrait, a yellow wedge at the left reading NEW and a larger orange wedge at the right reading POINT OF VIEW in heavy white all-caps display type across two lines. Flat orange and yellow splash shapes are placed at the corners and along the bottom edge, and the bottle label shows the FANTA wordmark in white on blue. The billboard is trimmed to follow the irregular roofline, so the artwork stops in a stepped diagonal against the exposed brick above.

Key takeaway

Cropping the portrait far past the edges of the face and letting flat brand shapes slice across it keeps a photographic campaign unmistakably graphic at long viewing distance. Trimming the billboard to the building's own roofline is what makes the mockup feel real rather than pasted on.

Reuse notes

Good reference for presenting an out-of-home execution in a case study, or for planning a campaign layout that must survive being read from across a street. The angular banner system needs a portrait with a lot of usable face area; tighter framing would leave nowhere for the copy wedges to land.