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Rounded landscape ad panel pairing a stacked three-word headline with a cut-out portrait shot against concentric orange arcs.
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Summary
A campaign panel floating on deep orange: a white-framed card split between a huge three-line headline on yellow and a cut-out portrait of a man reacting to a ginger shot.
Visual description
The outer field is saturated red-orange. Centred on it sits a landscape card with generously rounded corners and a thick white border. Inside, a marigold yellow field carries the layout. A narrow white strip runs across the top of the inner panel holding the MOJU logotype in heavy black caps at the far left. The left half of the panel is given to the headline, stacked on three lines in a very heavy grotesque with wide, generously proportioned caps: WAKE and SHAKE in white, BOOM in red-orange, all flush left and tightly leaded. Beneath it, one line of small white sans reads "Fire up your day with a MOJU ginger shot", and below that a small dark pill button labelled "Shot now". The right half holds a photograph of a man with short locs and a beard in a cream sweatshirt, cut out to the panel edge, pursing his lips as if recovering from a hit of heat while holding a small MOJU bottle up near his chin. Behind him, three concentric red-orange arcs radiate outward from the bottle like sound rings, partly hidden by his body, with his shadow falling to the right on the yellow.
Key takeaway
The concentric arcs originate at the product rather than the person, so the bottle stays the source of the energy even though the face carries the reaction. Splitting the headline across two colours lets the third word land as the punchline without changing typeface or size.
Reuse notes
Well suited to paid social and display where a single reaction shot has to do the work of a video. The layout scales to square and vertical by moving the headline above the portrait, but the arcs need clear background around the subject, so it will not survive a busy photographic environment. The inner white frame is what separates the panel from an orange page background; on a light site it should be dropped.
