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Six die-cut style stickers on dark plum collecting the Needle pin, wordmark, mascot, capsule and tagline devices in one sheet.
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See allSummary
A loose arrangement of white-keylined stickers that acts as an inventory of the brand's graphic parts, from the pin mark to the mascot to the tagline.
Visual description
Six elements float on a flat dark plum ground, each surrounded by a thick white sticker outline and rotated slightly off-axis. Top left is the map pin in purple with a pink and mint capsule inside. Top centre is a long pill-shaped bar reading "here are your meds" in white on royal blue, with the word "meds" sitting in a mint segment at its right end so the whole element reads as a filled search field. Top right is a heart built from four capsule quadrants in pink, blue, mint and gold. Centre left is the lowercase wordmark "needle" in thick rounded purple letterforms with a heavy white outline. Centre is a single small pink and mint capsule. Lower left is a rounded rectangle in pale gold containing a flat-illustrated superhero, dark hair, white suit with a pink cape and a pin badge on the chest, raising one hand in a wave with small motion ticks. Lower right stacks three capsule bars, "FIND" in pink, "YOUR" in light blue and "MEDS" in gold, each paired with a small icon (pin, heart, capsule) and layered so they overlap slightly on a purple sticker base.
Key takeaway
Presenting the identity as a sticker sheet makes every component look independently usable, and the shared white keyline plus consistent corner radius is the only rule holding six very different elements together. The search bar and the capsule heart show the same rounded geometry doing UI duty and decorative duty.
Reuse notes
A useful way to present a playful identity's toolkit in a case study, or to spec real stickers and in-app reaction assets. It relies on a dark ground to make the white keylines register; on light backgrounds the outlines vanish and the pieces merge. The mascot is the hardest element to reuse at small sizes.
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