An out-of-home mockup showing the identity as a sequence: five portrait screens in a row, brand gradients and photography alternating so the campaign reads as one long band.

Visual description

The lower two thirds of the frame is a dark screen housing running the full width, holding five portrait panels separated by narrow black gaps, set on a paved plaza below a curving concrete overpass with a metal handrail and a sliver of blue sky. Panel one is cropped by the frame edge and shows two laughing women close up. Panel two is a near-black navy field with a soft green light streak, "One Smart Network" in small light grey sans-serif set left of centre, and the green ring mark with "one.nz" beneath it in the lower area. Panel three is a portrait of a woman in a bright green rain jacket looking upward, shot under a strip light with bokeh behind her. Panel four repeats the brand panel but with a brighter green gradient sweeping from the upper left. Panel five, also cropped, shows a thin glowing green ring floating on black with its reflection below. Type is used sparingly and at modest size on every panel; the ring mark appears at the same small scale in each brand panel.

Key takeaway

Treating the screen run as a rhythm rather than five separate ads: photo, brand, photo, brand, mark. The green jacket in the photography is picked to match the brand green, so the imagery and the gradients belong to the same palette.

Reuse notes

Useful for showing a campaign in a transit or mall environment where several faces are visible at once. It depends on having casting and wardrobe that carry the brand colour, and on keeping copy short enough to read in passing. Pair with the single-billboard and kiosk frames to cover the full out-of-home set.